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How to Properly Execute a Google Campaign

Posted by: Ian Hartten - 11/26/2015

Google AdWords and Analytics can be incredibly beneficial tools when used properly. When creating a campaign in Google AdWords there are three options: Search & Display, Display Network Only and Search Network Only. Once a network is chosen there are a series of settings to go through such as setting a CPC (Cost per click) and a daily budget. Display ads can reach a considerable amount of people and a landing page can be attached for a prospect to click and land on. 

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