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Consumer Don't trust Retailers With Their Data

Posted by: Jeff Davis - 11/23/2018

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Selling the Invisible

Posted by: Jeff Davis - 12/5/2016

Selling the Invisible is a brilliant book by Harry Beckwith.

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More Proof That We Are "Going Mobile"

Posted by: Jeff Davis - 11/26/2015 is reporting that advertisers will spend more on mobile ads in 2015 than on desktop ads.  

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Turning Mirrors Into Windows

Posted by: Jeff Davis - 11/26/2015

comScore reported in June that 60 percent of all online traffic now comes from mobile devices.

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