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Marketing Best Practices - How and When to Use the Y-Box

Posted by Jeff Davis on Thu, Apr 09, 2015 @ 04:55 PM

Or When Is the Best Time for The Ask...

The Y-Box is sexy.  It allows you to initiate a pop-up ad while a visitor is on your website. Imagine being able to ask a potential client for their email while they are there!  Got it!  Now let's schedule them for an email drip campaign.  First to go out is an immediate email - "Thank you for surrendering your contact information."  Then in five days another automated email - "We miss you! Haven't seen you for a awhile...  Join now!"  Drip, drip, drip... Out they go...

All happening automatically while you are sipping a Mint Julip out by the pool!


Screen Shot 2015 04 09 at 4.57.31 PM resized 600


But web visitors are still people.  And you must use this tool properly in order to be effective.  All to often I visit a new website - one I have never been to before - and BAM! a box pops up and asks for my email address, or Like Us on Facebook!  I haven't even figured out if I like the website, the products, the services and already they are asking permission to market to me.  The answer is simple.


And then I leave the site.  No chance to convert me to a customer.

So here are few rules you should follow.

  • Never ask for permission to market to this customer until they have a chance to look around. Set the page load option to three or four pages before the "ask" pops up.
  • Set a cookie so you don't ask for the clients contact information again for the next 30 days.
  • Set a cookie so once they do give you thier email address, you never ask them again.
Respect your audience and you will have a much better chance at making a favorable impression and have a chance at converting them into a cherished customer.

Do you need help with your digital marketing strategy?  Give us a call at 419-776-7000 or email me at

Topics: digital advertising, YMCAs, YMCA website, Email Marketing, digital marketing, email


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