Email marketing will remain a significant portion of our digital marketing plans for the foreseeable future. The reason – it works and is readily accepted by many consumers.
One of the questions I am frequently asked deals with “average open rates”. Off to the research center. Below are links to four articles that all bring some form of thought to this question.
Some key US findings for the five quarters ended 1Q12:
· Unsubscribe rates (0.27%) were in line with previous studies overall, but varied dramatically by industry type.