When it comes to reviews, sometimes they can make or break your business. The best way to prevent reviews from "breaking" your business is by responding to them properly. It is never ever a good idea to delete a review, no matter how bad it is. Always take the higher road and apologize for any inconvenience, ask for contact information, offer them something that will bring them back into your business and then personally take care of the problem. All of these review sites give you the option to respond to reviews. I highly recommend that you take the opportunity to interact with your travelers and reviewers. It could be the difference between a one time customer and a lifetime customer.
Review sites, Facebook Pages and Places, and Google+ pages can be claimed by businesses. Some review sites will have a longer process to claim your listing or it will simply be that you need to click a button, fill out your email and you're done!
For example, if your restaurant has a Facebook places page (due to check ins from customers) you can claim that page. Here are the instructions on how to claim a Facebook page for your business.
Google+ pages can also be claimed. Many of the pages that are available to be claimed have reviews on them. By clicking on the "Claim this page" button, you will be prompted to follow the instructions of filling out business address information and a few other details. Once you have submitted the request - Google will send you a postcard in the mail with instructions on how to validate the request and officially claim the page. As a precaution, Google reviews every request, varifies all the valid information and you can start posting on your page! Full instructions here.
A lot of review sites are the same when it comes to claiming their listing and reviews. There are several major review sites you should be watching for your business' name:
- Yellow Pages
- Yahoo! Local
- Urban Spoon
- Trip Advisor