Community usually refers to a social unit larger than a small village that shares common values. This is exactly what social media platforms have created: a community.
According to Wikipedia, Social Media is employ web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” Social media to most today, is defined by Facebook, Twitter, Pinterest, Instagram, blogs and YouTube. These platforms are very common today and have millions of people participating worldwide. Brands who use these outlets are trying to communicate with their potential and current customers.
Each platform has it's own 'community' or culture but the common interest across all boards is that people are coming to that page to get information. They are genuinely interested in the content and are looking for something. This is where the brand needs to observe, engage and listen. Learn the needs of the customers. Post a survey or an engaging question that will get the users talking. Creating a sense of community within the page will help a brand earn the trust of the customers.
Social media and community go hand in hand. They cannot exist without each other. In the past few years, social media has become the strongest and most exciting way to communicate with others. Due to this change in communication, catching someone's attention has also changed. People want excitement. Creating a place for people to exchange ideas and concerns is a great way to engage the social community and provide solutions to the customers. If a crisis for the brand occurs, the social media accounts are going to serve as a message center for those who trust and believe in the brand.
Always make sure that the social community, whether it is on Twitter, Facebook, or a blog, has a constant flow of information and updates. Engage the followers. Build the following by encouraging those who love the brand to inform others of why they visit the social media pages. Spread the word and love of the brand by branching out on social media platforms. It will be shocking and exciting to see just how many people begin to follow the content.