What is the big hype about Facebook paper? Facebook announced their launch of 'Facebook Paper' late last month; bringing you the newspaper in a Facebook format. It is one thing that the newsfeed has been redesigned several times throughout 2013...but Facebook Paper takes the newsfeed feature to a whole new level. This will change the way that marketers reach their followers and keep their attention. Could this be the direction that Facebook is going for their newest app - moving from their current, traditional layout?