Facebook is always just one step ahead of the rest of us. They make changes, often times without us noticing for weeks at a time. Facebook didn't blog about this change nor did they announce it anywhere for people to see. It just sorta...happened.
Facebook changed their policy on how cover photos can be used. Businesses are now allowed to put call-to-actions on their cover photos and encourage their customers to visit their website, participate in an offer or contest and more. In the caption description on the cover photo itself, businesses can link their website or landing page they want customer to go to - another recent change in the cover photo guidelines. The only guidelines left for cover photos are as follows:
"All cover photos are public, which means anyone visiting your Page will be able to see the cover photo. Cover photos can't be deceptive, misleading, infringe on anyone else's copyright or be in violation of the Pages Terms. You may not encourage people to upload your cover photo to their personal timelines.
Businesses are starting to use their promos for the week or month in their cover photos and encouraging their customers with CTAs. This is great news for marketers and businesses alike! Now...yes, we are a little late on this information but unless you are "stalking" Facebook's guidelines and blogs every day...we never would have known about this sudden change. The sneaky part of this is that Facebook never once announced this change...obviously. But why is that? Facebook is gearing more and more towards advertising in all ways possible that it almost isn't surprising that cover photos can now be part of that marketing process huh?
So with the change in usage of cover photos...what is next for Facebook? Are we ever really able to predict what the next change will be?
How are you going to use your cover photo now that CTAs are allowed?