What is ySocial? Here at Thrive, we realized that YMCAs have a very unique position on Facebook and Twitter. Just like any organization, YMCAs want their members to know what is going on at each location, fundraisers and events, pool closings, fitness classes etc. Since the booming growth of social media, alerting members of this information has become much easier.
How do you keep your members engaged with your facility other than just alerts for programs and events? Sharing the knowledge of your staff members when it comes to Healthy Living, Youth Development and Social Responsibility (which happens to be the 3 core values of YMCAs) is essential. This means sharing health tips or even weekend family activities to do with kids. When an individual or a family becomes a member of an organization, they already have a sense of trust and interest - which you as a YMCA will want to build on by keeping them informed through your Facebook and Twitter pages.
This is the exact reason why we created ySocial. We see it as Thrive's Newest YMCA Solution. Everyone struggles to think of fresh content to post on their Facebook walls. We want to help you with that. Our ySocial program is currently in beta so you can sign up for free! We send out a monthly document with suggested Facebook and Twitter posts for you to pick and choose from.
We have a thorough understanding of the YMCA brand guide and check back each time a ySocial document is sent. We know and understand the importance of the branding guide and the guidelines YMCAs have to follow.