Blog Email Sign Up

A Brief History of Changes to The Google Algorithm

Posted by Jeff Davis on Tue, Nov 29, 2016 @ 10:38 AM

What do Bourbon, Penguin, Vince, Panda and Pigeon all have in common?

They are names for the changes to the Google Search Engine Algorithm that Google has used for public announcements.

Here is a great infographic showing changes to the Google SERP algorithm over the past 13 years. Many thank to for providing the information used in this infographic. 

Screen Shot 2016-11-28 at 2.55.07 PM-1.png

Screen Shot 2016-11-28 at 2.57.10 PM.png

Screen Shot 2016-11-28 at 2.58.10 PM.pngThanks to HubSpotfor sharing this image!

Since April of 2015, Google has launched a number of additional changes to the search algorithm, including Possum, Mobile Friendly 2 and RankBrain. To learn more, visit

If you would like to learn more about current trends in SEO, call us at 419-776-7000 or follow the link below. Enjoy!

Contact Thrive 

Topics: SEO


Follow Thrive

Posts by Topic

See All